YEP. It does help to have someone else there.
There really are about 4 or 5 things I live off and I tend to forget that the store sells things on the top shelves and therefore there are actually other options. I tend to zoom through the store and grab what I always grab and get the hell outta (literal, in the case of some people’s shopping cart driving skills) Dodge.

Except, when I can’t find That One Brand I Always Buy, I stand there frozen in a Not Found error until someone reminds me that I can actually choose one of the other 10 differently packaged versions of the same thing.